New Products

Olaplex Introduces Hair Mask Duo

The masks fuse Biomimetic Cuticle Technology and the brand’s proprietary Bond Building Technology to repair the cuticle, locking in hydration and strength through five washes.

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By: Lianna Albrizio

Associate Editor

With summer 2025’s damaging effect on hair, Olaplex, known as the OG in bond repair, is coming to the rescue with two new hair mask launches: Rich Hydration and Weightless Nourishing Masks. Going beyond deep conditioning, the masks fuse Biomimetic Cuticle Technology and the brand’s proprietary Bond Building Technology to repair the cuticle, locking in hydration and strength, protecting the inner hair fiber, and extending results through five washes. Designed with all hair textures in mind,...

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